05 August 2007

So, So Not Generic

Louis Vuitton has done something no other fashion house has done - they've named a Nobel laureate and former Soviet leader as the face of their luggage campaign. Mikhail Gorbachev, photographed by Annie Leibovitz and appearing beside the Berlin Wall, is replacing Scarlett Johansson this fall. Catherine Deneuve will appear as well. Any thoughts?

1 comment:

Anonymous said...

DEFINITELY ORIGINAL, BUT WHO ARE THEY MARKETING TO WITH THIS? HEADS OF STATE?